ads-creative-retro
Monthly, on the last weekday. Folds a month of the creative ledger against the daily metrics ledger to score angle, format, hook, and offer framing rather than individual files, tests every line currently in the creative doctrine against what the month actually measured, and rewrites the doctrine where the evidence disagrees with the assumption. It records the fatigue curve it observed, retires what has not earned, and changes nothing where the month holds too few rows to tell one angle from another.
SKILL.md
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