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creating-experiments

By PostHog. Updated August 11, 2026. Categories: Sales & Marketing.

Guides agents through the 3-step experiment creation flow: defining the hypothesis, configuring rollout, and setting up analytics. Delegates rollout decisions to configuring-experiment-rollout and metric setup to configuring-experiment-analytics. TRIGGER when: user asks to create a new experiment or A/B test, OR when you are about to call experiment-create. DO NOT TRIGGER when: user is updating an existing experiment, managing lifecycle, or only browsing experiments.

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